Summary

The Michael E. DeBakey Department of Surgery is seeking a Marketing and Sales Associate to serve as the dedicated marketing and outreach lead for the Division of Vascular Surgery. This role is responsible for developing and executing comprehensive marketing strategies that support clinical growth, physician brand development, and patient access across all sites of care. This individual partners closely with division leadership, faculty, and operational teams to drive patient volume, enhance market presence, and strengthen referring provider relationships through targeted outreach, digital marketing, and strategic communications.

Job Duties

Marketing Strategy and Execution

• Lead development and execution of a comprehensive marketing and communications strategy aligned with divisional growth priorities in collaboration with the Office of Communications and Community Outreach marketing team.
• Identify target markets, referral sources, and patient segments to drive strategic outreach initiatives.
• Develop annual marketing plans, campaign calendars, and performance metrics.

Digital Marketing and Brand Management

• Manage digital marketing campaigns (website content, SEO/SEM, social media, email campaigns).
• Partner with institutional marketing teams to optimize online presence and ensure alignment with Baylor Medicine brand standards.
• Oversee provider profiles, service line pages, and digital content to ensure accuracy and competitiveness.
• Monitor and report on digital performance (traffic, conversion rates, campaign ROI).

Physician Outreach and Referral Development

• Design and implement referring provider outreach strategies (community physicians, internal referrals, external networks).
• Coordinate outreach campaigns, referral kits, and communication materials. 
• Support growth of key programs (e.g., aortic surgery, complex endovascular, multidisciplinary clinics).
• Track referral patterns and identify opportunities for growth and market expansion. 

Content Development and Communications

• Develop high-quality marketing content including:
  • Patient education materials
  • Service line brochures
  • Case highlights and success stories
  • Program announcements and faculty recruitment promotion
• Support internal communications across the division (updates, newsletters, program milestones).
• Draft executive-ready materials for leadership presentations and strategic initiatives.

Program Promotion and Growth Initiatives

• Support marketing efforts for new program launches, faculty recruitment, and expansion sites.
• Collaborate with clinical and operations leadership on growth initiatives (new clinics, service lines, partnerships).
• Develop campaigns to promote high-priority services and differentiate the division in the marketplace. 

Analytics and Performance Management

• Track and analyze marketing performance metrics (campaign effectiveness, referral growth, patient volume impact).
• Provide regular reporting to division leadership with actionable insights.
• Continuously refine strategies based on data and market trends.
• Perform other job-related duties as assigned.

Minimum Qualifications

• Bachelor's degree.
• Two years of relevant experience.

Preferred Qualifications and Skills

• Degree in Marketing or a related field.
• Advanced degree is a plus (e.g., MBA, MHA, MPH, or Master's in Marketing).
• Marketing experience in academic medicine, healthcare, research, or other complex matrixed organizations.
• Experience developing marketing strategies for clinical, research, educational, or mission-driven programs.